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FAQ

Before you book — the common questions

How does performance-based pricing actually work?

Most engagements combine a lean base fee with a performance component tied to new revenue or growth we help create. We agree on how results are tracked before we start, so there's no ambiguity later. If we don't move the number, we don't earn the upside.

Do you work with small businesses or only established companies?

Both. What matters is that you have something people already buy — or a clear offer we can test. If you're pre-revenue, we'll usually start with offer, positioning, and a first lead channel before scaling spend.

How fast do results show up?

Outbound and sales-process work typically shows movement in 30–60 days (more booked meetings, better close rates). Paid media and web work take a testing cycle first — plan on 60–90 days for a stable, scalable result.

What do you need from me to get started?

Access to your numbers (leads, close rate, average deal size), whatever exists today for sales calls and campaigns, and one decision-maker who can approve changes quickly. Speed of implementation is the biggest predictor of results.

Can I hire you for just one service?

Yes. Plenty of clients start with a single lever — outbound lead gen, sales training, or a new site — and expand once it's working. We'll tell you honestly which lever matters most for your situation.

Are you a replacement for an in-house team?

We're a system builder. We install the process, scripts, campaigns, and tracking, then either run it with you or hand it to your team with the documentation to keep it running.